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Google’s Performance Max placement rules create API confusion

Google’s Performance Max placement rules create API confusion

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions function as expected The inconsistency between Google’s stated policy and actual functionality creates uncertainty for advertisers […]

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The Great Loyalty Paradox

The Great Loyalty Paradox

PLUS: Content strategies for six social media platforms Zihan Lyu October 27, 2024 • Estimated Reading Time: 7 minutes Your browser does not support the audio element. Highlights from today’s newsletter: ◾ How to revamp your lead scoring strategy?◾ How to balance creativity and clarity in Marketing?◾ Content strategies for six social media platforms EDITOR’S

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How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

Your browser does not support the audio element. In a recent LinkedIn post, Matt Swain highlighted some of the best marketing campaigns of 2024. Each campaign captured audience attention and left a strong impression. Inspired by these, I wanted to look at the strategies behind them and share some practical ideas marketers can use to

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Best Marketing Campaigns in 2024

Best Marketing Campaigns in 2024

PLUS: Steven Bartlett’s “Wallpaper Test” Zihan Lyu November 03, 2024 • Estimated Reading Time: 8 minutes Your browser does not support the audio element. Highlights from today’s newsletter: ◾ How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions◾ Reaching Consumers in the Age of AI: What You Need to Know About Search and

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Google ads rolls out Brand Report for enhanced advertiser insights

Google ads rolls out Brand Report for enhanced advertiser insights

Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across multiple reports. The details. Brand Report consolidates data from multiple tools, streamlining analysis of KPIs

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Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs

Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs

Every year, the NYC Marathon brings out the best in human endurance, resilience, and—let’s face it—creativity. While the runners push through 26.2 gruelling miles, the spectators keep them going with a range of signs that are funny, motivational, and sometimes downright cheeky. These signs offer more than just encouragement. In many ways, these marathon signs

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broad match auto-toggle raises concerns

broad match auto-toggle raises concerns

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign

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