Google’s Performance Max placement rules create API confusion
A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions function as expected The inconsistency between Google’s stated policy and actual functionality creates uncertainty for advertisers […]
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